How to Place Advertising in Pennysaver


Pennysaver is a popular advertising platform that allows businesses and individuals to reach a wide audience with their products or services. If you’re interested in placing an advertisement in Pennysaver, this comprehensive guide will walk you through the process step by step.

1. Understand Pennysaver

Before diving into the advertising process, it’s essential to familiarize yourself with Pennysaver. Pennysaver is a classified advertising publication that is distributed in various formats, including print and online. It covers a wide range of categories, such as automotive, real estate, employment, and more, making it a versatile platform for advertising.

1.1 Print Edition

Pennysaver’s print edition is a traditional paper publication that is distributed through direct mail, newsstands, and other distribution channels. It typically contains classified ads, coupons, and local news. The print edition is popular among readers who prefer a tangible format and enjoy browsing through physical advertisements.

1.2 Online Edition

Pennysaver also has an online edition, which is accessible through their website. The online edition allows users to search and browse ads conveniently from any device with an internet connection. It offers various features and filters to make the ad viewing experience more interactive and user-friendly.

2. Determine Your Advertising Goals

Before placing an ad in Pennysaver, it’s crucial to define your advertising goals. What are you hoping to achieve with your advertisement? Are you looking to increase brand awareness, generate leads, drive traffic to your website, or promote a specific product or service? Clearly identifying your goals will help you create a more targeted and effective ad campaign.

3. Select the Right Category

Pennysaver organizes its ads into different categories to make it easier for readers to find what they’re looking for. Choosing the appropriate category for your ad is essential to ensure it reaches the right audience. Take the time to browse through the available categories and select the one that best aligns with your product or service.

4. Craft an Attention-Grabbing Ad

Now that you’ve chosen the category, it’s time to create an attention-grabbing ad. The success of your advertisement largely depends on its content, design, and overall presentation. Here are some key elements to consider when crafting your ad:

4.1 Compelling Headline

Your headline should be concise, yet captivating enough to grab the reader’s attention. Highlight the unique selling proposition of your product or service to entice potential customers.

4.2 Clear and Concise Description

Provide a clear and concise description of your offering. Focus on the key benefits and features that set your product or service apart from competitors. Use persuasive language to encourage readers to take action.

4.3 High-Quality Visuals

Including high-quality visuals, such as product images or eye-catching graphics, can significantly enhance the appeal of your ad. Make sure the visuals are relevant and of professional quality.

4.4 Contact Information

Ensure that your contact information, such as phone number, email address, or website URL, is prominently displayed in the ad. This allows interested individuals to easily get in touch with you.

5. Determine the Advertising Duration

Next, you need to decide how long you want your ad to run. Pennysaver offers various advertising packages with different durations. Consider your budget, advertising goals, and the nature of your product or service when choosing the duration. Longer durations may provide more exposure, but they also come at a higher cost.

6. Contact Pennysaver

Once you have finalized your ad, it’s time to contact Pennysaver to place your advertisement. Reach out to their advertising department via email or phone to discuss the details of your ad campaign. They will provide you with the necessary information, including pricing, deadlines, and any specific requirements.

7. Submit Your Advertisement

After obtaining all the necessary details from Pennysaver, it’s time to submit your advertisement. Pennysaver accepts submissions in various formats, depending on whether you’re placing a print or online ad.

7.1 Print Ad Submission

If you’re placing a print ad, you may need to provide a physical copy of your ad design or artwork to Pennysaver. They will guide you on the preferred file format, resolution, and any other specifications. Make sure to adhere to their guidelines to ensure your ad appears as intended in the print edition.

7.2 Online Ad Submission

For online ads, you can typically submit your advertisement digitally. Pennysaver may have an online portal or email address dedicated to ad submissions. Follow their instructions for file formats, dimensions, and any other specifications to ensure a smooth submission process.

8. Monitor and Evaluate Your Ad Performance

Once your ad is live, it’s essential to monitor its performance and evaluate its effectiveness. Keep track of key metrics, such as click-through rates, conversion rates, and customer inquiries, to gauge the success of your ad campaign. This data will help you make informed decisions for future advertising efforts.

9. Maximize Your Ad’s Reach

While Pennysaver provides a broad audience reach, there are additional steps you can take to maximize the exposure of your ad:

9.1 Share on Social Media

Share your Pennysaver ad on your social media platforms to reach your existing followers and potentially attract new ones. Encourage your audience to share the ad with their network to extend its reach further.

9.2 Utilize Email Marketing

If you have an email subscriber list, consider sending out a dedicated email featuring your Pennysaver ad. This targeted approach can be highly effective in reaching individuals who have already shown interest in your brand.

9.3 Leverage Influencer Partnerships

Collaborate with relevant influencers or bloggers who align with your brand to promote your Pennysaver ad. Their endorsement can help expand your ad’s reach to a wider audience and build trust among their followers.

9.4 Optimize Your Website Landing Page

If your Pennysaver ad directs users to your website, ensure that the landing page is optimized for conversions. Make it visually appealing, user-friendly, and aligned with the message and design of your ad.


FAQ 1: How much does it cost to advertise in Pennysaver?

Answer: The cost of advertising in Pennysaver varies depending on factors such as the ad size, duration, and placement. It’s best to contact Pennysaver’s advertising department to get accurate pricing information for your specific requirements.

FAQ 2: Can I edit or update my ad after it has been submitted?

Answer: It depends on the specific policies of Pennysaver. Some platforms may allow you to make edits or updates to your ad during its duration, while others may have limitations. Contact Pennysaver’s advertising department to inquire about their policies regarding ad modifications.

FAQ 3: How long does it take for my ad to go live?

Answer: The time it takes for your ad to go live in Pennysaver can vary. It depends on factors such as their ad review process, publication schedule, and submission deadlines. Contact Pennysaver’s advertising department to get an estimate of the timeline for your particular ad campaign.

FAQ 4: Can I track the performance of my ad in Pennysaver?

Answer: Yes, you can track the performance of your ad in Pennysaver by monitoring key metrics such as click-through rates, conversion rates, and customer inquiries. Pennysaver may also provide you with analytics or reports to help evaluate the effectiveness of your ad campaign.

FAQ 5: Can I target a specific geographical area with my Pennysaver ad?

Answer: Yes, Pennysaver allows you to target specific geographical areas with your ad. You can choose the distribution zones or regions where you want your ad to appear. This targeting feature helps ensure that your ad reaches the most relevant audience for your business.

FAQ 6: Can I advertise both in the print and online editions of Pennysaver?

Answer: Yes, you have the option to advertise in both the print and online editions of Pennysaver. This allows you to reach a wider audience and cater to different reader preferences. Keep in mind that advertising in multiple editions may require separate bookings and incur additional costs.

FAQ 7: Are there any restrictions on the content of my Pennysaver ad?

Answer: Pennysaver may have certain content guidelines and restrictions to ensure the appropriateness of ads for their readership. It’s important to review their guidelines or contact their advertising department to ensure your ad complies with their policies.


Advertising in Pennysaver can be a powerful way to promote your products or services to a wide audience. By understanding Pennysaver, defining your advertising goals, crafting an attention-grabbing ad, and utilizing additional promotional tactics, you can maximize the impact of your advertisement. Remember to monitor your ad’s performance and make adjustments as needed to optimize your advertising success.

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